KPIs that matter

Key Performance Indicators, or simply KPIs, well they form the bread and butter of a post-MBA job.
Utilization, CPC, CTR – or some cool-sounding professional name to a number – we all are tracking them for sure.
What about the KPIs in life for measuring success? How do we know that we have ‘arrived’ finally?
Salary is one – 6,7 figures – that’s some increment for you!
And there is this typical criterion – how many cars, phones you own and add a social layer to it. A car is not enough, tell me if it’s a Jaguar Land Rover. A phone is not sexy, show me that Apple.
And you need to add glitter as well, right? Then the proxies become – number of credit cards (of course, throw me a black card), Gold/ Platinum status on Marriott Bonvoy, and whatnot.
We all are talking about these things and using them as proxies to measure our success, even without realizing it – am I already on the last layer of Maslow’s hierarchy now?
But, what if these are not the real KPIs to track (except, that they are actually not).


Did you contribute to the education of a child or two? How many people did you help yesterday? How many lives have you changed?


Well, if only we tracked these KPIs – but hey, who cares, as long as I have that wallet full of proxy-success-cards, right?

Published by Abhishek Kshirsagar

Just a misguided ghost, trying to find solace in the stories that the streets have to whisper!

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